|
Total CleverTips: 304 · Total Pages: 31
7 Words That Make People Buy
May 1, 2009
The following words have the power to make people take action. Consider them next time you try to promote something: 1. Fast: People want fast results, fast delivery, fast support, fast reply, fast ordering, etc. All of us value our time as well as our money. 2. Guaranteed: People want to be assured they are not risking their hard earned money buying your product/services. 3. Limited: People want to own or receive things that are exclusive or rare because they are considered to be more valuable. 4. Easy: People want easy ordering, easy instructions, easy to use, easy payments, etc. 5. Testimonial: People want to see believable proof before they buy your product. It should be reputable and specific proof. 6. New: People want new products or services that will improve their life like new information, technology, results, etc. 7.Special: People want to find bargains and items at special price
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Creating more doors for your online store
April 3, 2009
Like many other business tools, your Web site is also depending on the conversion rate. The more visitors you have to your web site, the more likely someone will contact you or buy from you. Therefore, driving people to your Web site should be one of the primary objectives for your overall Online marketing strategies If you don't have many doors to your Web site - You will miss the "windows of opportunities"
One mistake that I often see when consulting to clients is that their Web page was constructed in Frame. This means the Web site only has one single door and if the home page is boring, has no meta tags, or negative impact, then the owner of that web page will have an absolute minimum or no exposure!
Make sure you CREATE plenty of DOORS on your Web site so people don't always have to come through the front door (home page). Face it! your Web address is not necessarily known to all your target market.
Some common "doors" that people can come in include:
- Home page
- Product & Service page
- About the company page
- Useful Links
- Events Calendar page
- FAQ
- News page etc
Make sure every single page has useful resources for your visitors.
Suggested actions:
- Review your Web site and see how many "doors" you have created
- Did anyone link to your Web page? If not - why not?
- Create more doors and create more links for your Web site
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Call for actions on your Website
December 12, 2008
Call for actions is important on all your ads, especially on your Website! Tell your visitors exactly what you want them to do while they are on your website. You may want them to order products, subscribe to your newsletter, etc. For example, use phrases like, “Click Here”, "Contact Us today" “Order Now”, “Subscribe Now”, “Sign Up Here”, “Enter Your E-mail Address Here”, "click here if you want us to call you for FREE". These words and actions can capture more leads and enquiries for your business. What if you have no call for actions? The answer is "you either won't have the results you wanted" because visitors either "do nothing" or "go somewhere else". Visit our Web design page for more tips and Web strategies. Contact CleverLinkteam on 1300 721 837 or email us at service@cleverlink.com.au for further information
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Six Top Reasons Why You should Update Your Website on Regular Basis
November 7, 2008
CleverTips from CleverLink: 6 top reasons why your Web site should be updated regularly 1. To get top spots on major search engines Search engines favour those Web sites with fresh contents. Google and other major search engines may index your site several times a month if your content changes regularly. At CleverLink, we update our Web site at least once a week to take advantage of this. 2. To increase links to your site Did you know that the more links you have to your website - the more popular your web site will become? Search engines give popular sites much better position than those that have no links. Getting quality sites to link to you is difficult if you don't keep your Web site up to date. 3. To attract visitors to come back
Have a "sticky" Web site that your visitors want to "bookmark it" and want to come back to it. Fresh content and layout will retain their interest. A long list of benefits can be generated by having more people looking at your Web site. 4. To make you and your company look good Face it. There is nothing worse than telling your potential Clients that your Web site is out of date! A good Web site with up to date content can increase your confidence and help you to sell more. 5. To maximise your opportunities There are many ways you can impress a potential client when you meet her/him face to face. With the Web, you just never know who is looking at your Web site. Professional content and presentation are the most effective selling tools. 6. To Claim your competitive advantage When you and your company are not at your best, you are giving away that "POWER" and "COMPETITIVE ADVANTAGE" to your competitors. Do you want this to happen? Action exercise: - Review your Web site and see if it is still up to date - Use tools such as CleverLink CMS to update your Website inhouse
- Contact CleverLink and let us help you to keep your content fresh - check out our professional writing service
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Promise Yourself
October 31, 2008
PROMISE YOURSELF To be so strong that nothing can disturb your peace of mind.
To talk health, happiness and prosperity to every person you meet. To make all your friends feel that there is something in them. To look at the sunny side of everything and make your optimism come true. To think only of the best, to work only for the best, and to expect only the best. To be just as enthusiastic about the success of others as you are about your own. To forget the mistakes of the past and press on to the greater achievements of the future. To wear a cheerful countenance at all timed and give every living creature you meet a smile To give so much time to the improvement of yourself that you have no time to criticise others. To be too large for worry, too noble for anger, too strong for rear; and too happy to permit the presence of trouble. To think well of yourself and to proclaim this fact to the world, not in loud words but in great deeds. To live in the faith that the whole world is on your side so long as you are true to the best that is in you. Optimist Creed by Christian D. Larson, 1912.
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
8 Proven Negotiation Techniques That can help you to achieve what you want
October 10, 2008
If success is about getting what you want then negotiation plays a major part in your journey to success.
We negotiate every day and this happens at work, at home, at church, at school; everywhere.
You might negotiate to get a business deal, to get your flexible hours at work or to finalise a holiday destination, etc
Here are some guidelines for successful negotiation:
- Start with an end result in mind. Ask yourself "what do I want" and "analyse the needs" of the other parties.
- Think logically! Like a piece of good writing where you need an introduction, a body and a conclusion - good verbal negotiators usually do things in that order, too. You need to give an overview of what you want, explain the details and wrap it up in a way where both parties are happy. Don't "JUMP" to a conclusion at the begining and don't introduce new items when you're about to close "the deal".
- Pay attention to HOW you negotiate - not just WHAT you want to negotiate. If you get the HOW right - your chance of getting the WHAT will be a lot higher.
- Choose the RIGHT venue for the negotiation to take place. Environment is very important. Ask yourself whether this conversation should take place in the boardroom, over a coffee or is it better discussed in the corridor.
- Help the other party to get what she/he wants as well. A good negotiation is when each party goes away thinking they have won!
- Stay "cool" when things get "hot". If the situation gets difficult - come back later for an ideal solution. There is no point in any party getting upset.
- The I & You language may not always work. Often in negotiation it is wise to bring in a third party to illustrate a point. Eg: "Imagine Mr. A does this ..... What would you think?"
- Give defined options. Don't limit yourself and the other party to one particular solution or one that is too open-ended. Be creative and give people options which also help you.
There are many other elements in good negotiation but if you follow these 8 tips, you will be on your way to getting what you want.
Happy negotiating
(C) Camtu Pham
Camtu is available as a keynote speaker for your next conference. More info is available on this speaking and training page
Camtu Pham Founder, CleverLink
Author and Publisher, Aim High Fly Fast
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Technologically Challenged? U R Not alone!
September 19, 2008
Just in case you think YOU are TC (technologically challenged), there's still hope :-)
(written any an anonymous)
1. Compaq has changed the command "Press Any Key" to "Press Return Key" because of the flood of calls asking where the "Any" key is.
2. AST technical support had a caller complaining that her mouse was hard to control with the dust cover on. The cover turned out to be the plastic bag the mouse was packaged in.
3. Another Compaq technician received a call from a man complaining that the system wouldn't read word processing files from his old (5-1/4") diskettes. After troubleshooting for magnets and heat failed to diagnose the problem, it was found that the customer had labeled the diskettes, then rolled them into the typewriter to type the labels.
4. Another AST customer was asked to send a copy of her defective diskettes. A few days later a letter arrived from the customer along with photocopies of the floppies.
5. A Dell customer called to say he couldn't get his computer to fax anything. After 40 minutes of troubleshooting, the technician discovered the man was trying to fax a piece of paper by holding it in front of the monitor screen and hitting the "send" key.
6.An exasperated caller to Dell Computer Tech Support couldn't get her new Dell Computer to turn on. After ensuring the computer was plugged in, the technician asked her what happened when she pushed the power button. Her response, "I pushed and pushed on this foot pedal and nothing happened." The "foot pedal" turned out to be the mouse!
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Twenty characteristics of Genius from Buzan's book of Genius
September 5, 2008
Here are twenty characteristics of Genius from Buzan's book of Genius
- Vision
- Desire
- Faith
- Commitment
- Planning
- Persistence
- Learning from mistakes
- Subject Knowledge
- Mental Literacy
- Imagination
- Positive Attitude
- Auto-Suggestion
- Intuition
- Mastermind Group (Real)
- Mastermind Group (Internal)
- Truth/Honesty
- Facing Fears/Courage
- Creativity/Flexibility
- Love of the Task
- Energy (Physical/Sensual/Sexual)
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Guarantees sell...Little Risk
August 22, 2008
Guarantees work for many businesses and it has worked for us!
The Internet has opened many doors for many businesses and it means we are no longer just doing business with those whom we have met and had a chance to build a relationship with. Our clients may not have heard about us until they find us on a search engine. Therefore, a guarantee can help to build trust and take away the anxiety for the buyer and it should help to make a sale. At CleverLink, we provide a "No Gamble Guarantee" and you can read how we have worded it at http://www2.cleverlink.com.au/service/banner.htm
Other benefits of mentioning a guarantee on your web site is that customers these days want to do their own research Online and make their own decision. Sometimes without interacting with anyone or any company. This is great! Why should we complain if we can make a sale at midnight without even having to do a presentation or spending too much time convincing the buyer?
What is your risk? Little! If Clients are unhappy they want their money back and you don't want them around complaining anyway. Far better for them to tell others about your great guarantee than about their unhappiness.
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
CleverTips: Stretch yourself and Achieve More For Your life
August 22, 2008
Many of us are unable to live our fullest and richest lives because of the FEAR we created for ourselves. If we learn to manage our fear, we will be able to stretch out and achieve much more for our lives. Following are a few types of fear that many of us experience: - Fear of failure - Fear of too much responsibility - Fear of asking for help - Fear of inability to receive help - Fear of rejection - Fear of change - Fear of criticism The secret is: Never face your fears ALONE and face them all at the SAME time. Handle one fear at the time and tick them off one by one. Write down the worst scenario that could happen and you might be surprised that the fear might not really that big. One of top techniques to deal with fear is 'Feel the fear and do it anyway!' Susan Jeffers Another technique is think of this quote and make your own decision: "You will either step forward into growth or you will step back into safety." Abraham Maslow (C) Camtu Pham Founder, CleverLink Author, Aim High Fly Fast
Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au
Click to subscribe |
|-
